Malayali families in the UK who run many events throughout the year had to rethink (because of the lockdown restrictions) about the way they engaged in community events. One such organization KAMP came up with a Food makeover contest that invited their members to submit extraordinary makeover of ordinary every day Kerala cuisine. Dr Roshni Riaz from Poovathani bordering Malappuram and Palakad explains : “ Most food contests are about elaborate dishes and desserts but this was something a little different and simpler. Families were invited to send pictures of the most ‘ordinary’ nadan food served in the most extraordinary way. So the focus was more on the way it was presented. It turned out to be a very popular activity with children becoming very involved in Kerala’s unique food heritage. Even we were taken by surprise by the sheer creativity of the presentation of food that we eat almost every day. It was a powerful lesson in the diversity of our food culture.”
The winning entry was selected by online anonymous polling and the winners were announced by popular Riyadh based youtuber and vlogger Shamsheera (https://www.youtube.com/channel/UCL-LW86fWpQejgKbsoWrQqw?app=desktop) – whose videos on her channel ‘Momtastic’ have more than a million views.
The paid entries raised money for a special needs project in Kerala – one of the many supported by KAMP.
The competition was held at special zoom event where popular singer Afsal live streamed his hit numbers to a virtual gathering of more than a hundred people across the UK..Below are some of the winning entries & the streaming of the food contest event can be found here:
Food with Music :